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2023
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Breaking News | Red Star Macalline Group teams up with Xishan Group to jointly create a poetic new outdoor lifestyle
Explore without boundaries, born extraordinary! Star Red shines brightly, forever radiant. Outdoor furniture, as the fastest-growing category in recent years, has attracted great attention from Red Star Macalline and distributors! On December 25th, Yuan Ai, Director of the Investment Promotion Department of Red Star Macalline Exhibition Company, and Zhang Lei, Director of the Trendy Home Furnishing Division of the Operations Center of Red Star Macalline Home Group, led nine provincial marketing directors, investment promotion directors, and prospective clients to the headquarters of Xishan Group, starting an outdoor journey to furniture factories.
Explore without boundaries, born extraordinary! Star Red shines brightly, forever radiant. Outdoor furniture, as the fastest-growing category in recent years, has attracted great attention from Red Star Macalline and dealers! On December 25th, Yuan Ai, Director of the Investment Promotion Department of Red Star Macalline Exhibition Company, and Zhang Lei, Director of the Trend Furniture Division of the Grand Operations Center of Red Star Macalline Home Group, led nine provincial marketing directors, investment promotion directors, and prospective clients to the headquarters of Xishan Group to start an outdoor journey to furniture factories.
Before the event started, the design living room of the Grand Operations Center of Red Star Macalline Group & Ma Weijie, General Manager of the Trend Furniture Division, Wang Kechen, Executive Deputy General Manager of the Trend Furniture Division of the Grand Operations Center of Red Star Macalline Home Group, Ms. Lan Fang, President of Guangdong Architectural Decoration Design Association, Mr. Jiang Dehui, Executive President of Guangdong Furniture Chamber of Commerce, Mr. Zeng Wenli, Secretary General of China High-end Customization Exhibition, Mr. Liang Chufu, Founder and Design Director of AIM International Design Group Mingtang Design, Mr. Li Run, Director of Furniture at Shenzhen Liehu R&D Institute, Mr. Lu Jin, Partner and Design Director of Hong Kong United Table Design, Mr. Wen Feng, Secretary General of the Home Furnishing and Building Materials Industry Committee of the China International Chamber of Commerce, Ms. Su Yanzhuang, President of Shunde Interior Designers Association, as well as marketing directors of Red Star Macalline and leaders of Xishan Group, all voiced strong support for the event, generating great attention.
Red Star Macalline and Xishan Group first held a meeting to discuss and jointly plan the future of the industry. Zhang Lei, Director of the Trend Furniture Division of the Grand Operations Center of Red Star Macalline Home Group, gave the opening speech, pointing out that in the post-pandemic era, dealer friends should seize the opportunity and growth potential of outdoor furniture to increase more profit points. Xishan Group is a carefully selected outdoor furniture manufacturer by Red Star Macalline, and this factory visit aims to enhance everyone's understanding of outdoor furniture. Mr. Tan Fufang, the furniture principal of Xishan Home Technology Co., Ltd., thanked Red Star Macalline for their support and hopes that Xishan Group with 45 years of outdoor manufacturing experience, innovative boundaryless furniture product innovations, and integrated indoor and outdoor solutions, can provide customers with new business models.
The Xishan Group marketing department led the inspection team to visit the headquarters showroom, factory workshop, outdoor furniture laboratory, and Valley Wood production workshop. The inspection team was particularly interested in the Valley Wood production workshop and the new boundaryless furniture products. They were amazed that Valley Wood transforms rice husks into environmentally friendly boards for indoor and outdoor use without any glue throughout the process, and were very impressed by the design of Xishan Group's boundaryless furniture, which was eye-opening.
The biggest surprise for the inspection team came from the outdoor party event in the evening. As night fell, coinciding with Christmas Day, Xishan Group thoughtfully prepared an outdoor sky garden barbecue and buffet for the inspection team, just as Xishan Group · General Manager Huang Jianfei of Xishan Home Technology Co., Ltd. said, outdoor furniture is not just a product, but a lifestyle. He hopes everyone can enjoy a free and unrestrained leisure life outdoors after work. The inspection team enjoyed delicious food and drinks while having warm and pleasant conversations in the outdoor environment, having a great time!
This factory visit event was a complete success. Xishan Group welcomes partners who share the same vision to visit the Shunde headquarters for inspection. Explore without boundaries, born extraordinary!
Keyword: Outdoor Furniture
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agio Building, 35 Beijiao Industrial Avenue, Shunde District, Foshan City, Guangdong Province
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